you are manager large automobile dealership who wants learn more about effectiveness various

YOU are the manager of large automobile dealership who wants to learn more about the effectiveness of various discounts offered to customers over the past 14 months .Following are the average negotiated prices for each month and quantities sold of a basic model (adjusted for various option ) over this period of time .

A) Graph this information on a scatter plot.Estimate the demand equation . What do the regression results indicate about the desirability of discounting price ?Explain

Month	Price	Quantity
Jan	12500	15
Feb	12200	17
Mar	11900	16
Apr	12000	18
May	11800	20
Jun	12500	18
Jul	11700	22
Aug	12100	15
Sep	11400	22
Oct	11400	25
Nov	11200	24
Dec	11000	30
Jan	10800	25
Feb	10000	28

B) What other factors beside price might be included in this equations ? Do you foresee any difficulties in obtaining thees additional data or in cooperating them in the regression analysis?

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