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Unit 7 – Business Strategy

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Unit Aim
The aim of this unit is to give you the knowledge and understanding of how a business unit can be strategically organised and planned for likely future outcomes in order to be successful.
Unit introduction
One of the aims of this unit is to build on learners’ existing knowledge of the basic tools of business analysis such as PESTLE and draw it together so that the learners think strategically.
Learners will be introduced to further analysis tools needed for the process of strategic planning. They will be able to explain the significance of stakeholder analysis and carry out an environmental and organisational audit of a given organisation.
Learners will learn how to apply strategic positioning techniques to the analysis of a given organisation and prepare a strategic plan based on previous analysis. They will also learn how to evaluate possible alternative strategies (such as substantive growth, limited growth or retrenchment) and then select an appropriate future strategy for a given organisation.
Finally, learners will compare the roles and responsibilities for strategy implementation and evaluate resource requirements for the implementation of a new strategy for a given organisation. Learners will then be able to propose targets and timescales for implementation and monitoring of the strategy in a given organisation.

Learning outcomes and assessment criteria
In order to pass this unit, the assignment that you present for assessment needs to demonstrate that you can meet all the learning outcomes listed below.
Learning Outcomes (LO) Assessment Criteria (AC)
LO 1 Understand the process of strategic planning. 1.1 explain strategic contexts and terminology – missions, visions, objectives, goals, core competencies
1.2 review the issues involved in strategic planning
1.3 explain different planning techniques
LO 2 Be able to formulate a new strategy. 2.1 produce an organisational audit for a given organisation
2.2 carry out an environmental audit for a given organisation
2.3 explain the significance of stakeholder analysis
LO 3 Understand approaches to strategy evaluation and selection. 3.1 analyse possible alternative strategies relating to substantive growth, limited growth or retrenchment
3.2 select an appropriate future strategy for a given organisation
LO 4 Understand how to implement a chosen strategy. 4.1 compare the roles and responsibilities for strategy Implementation
4.2 evaluate resource requirements to implement a new strategy for a given organization
4.3 discuss targets and timescales for achievement in a given organisation to monitor a given strategy.
Before you get started please read the following information very carefully.
Assignment Format/Style
Produce an informal report/paper that addresses all the tasks in the assignment brief. You are encouraged to use diagrams or tables to illustrate and reinforce your findings. Any references to academic theory should be correctly cited and referenced in a bibliography at the end of the report. (please do not copy and paste information)
 Fully completed assignment cover page
 Title page
 Table of contents
 Introduction
 Main body of the report clearly identifying the separate outcomes and assessment criteria
 Conclusion and recommendations ( if relevant)
 References and bibliography
 Appendices only if relevant and necessary
Assignment Content
The assignment brief includes headings relevant to the unit outcomes, read and follow the tasks listed under each heading and this will make certain that you cover all the outcomes and assessment criteria to achieve the unit.
Assessment and Grading
Read the assessment grading criteria before attempting the assignment tasks, as it contains important information about how you should approach your assignment and how grading is applied in order for you to achieve a pass, merit or distinction.
Assignment Submission
All assignments must be submitted by the agreed date, via MOODLE. Assignments submitted late, but with permission, will be marked as a pass only. Assignments submitted late, without permission, will not be marked until the end of the year, or the next time the unit is scheduled.
Please ensure that your assignment is attached to the assignment submission receipt and that you read and sign the statement confirming authenticity. Check that all relevant fields are completed fully before submission.
Assignment Feedback
Once the assessor has marked your assignment, you will receive written feedback, either confirming that you have met the required standard and grade awarded, or that you have not yet met the standard and what you need to do to make the necessary improvements. Please note that achieved and confirmation of grades is provisional until signed off by the Internal Verifier.
Student Guide to Writing an Assignment
This is an assignment guide to help support you while completing your BTEC Assignments.
It includes:
• Assignment writing guidance
• Referencing guidance
Recommended Reading
A reading list will be given to you at the first session unit session.
You should also read a good quality newspaper and/or use relevant internet sites regularly and identify key influences and recent and relevant research with regard to your subject area. You should read topical case studies and read about national campaigns and government initiatives in your area of interest.
Good Luck!

Assessment and Grading Criteria (Tutor guidance will be given)
The grading of Edexcel BTEC Higher National Qualifications is at the unit and the qualification level. Each successfully completed unit will be graded as a pass, merit or distinction.
Learners will be awarded a merit or distinction grade by the aggregation of points gained through the successful achievement of individual units. The points will be calculated based on the unit credit size, the points available for each credit is: pass = 0 merit =1 distinction= 2. To achieve a merit grade overall you will need to accumulate a minimum of 75 points and for a distinction a minimum of 150 points.
To achieve a Pass • A pass grade is achievable by meeting all the requirements defined in the assessment criteria for pass for each unit.
To achieve a Merit a learner must: • The learners evidence shows, for example:
Identify and apply strategies to find appropriate solutions • Effective judgments have been made
• Complex problems with more than one variable have been explored
• An effective approach to study and research has been applied
Select/design and apply appropriate methods and techniques • Relevant theories and techniques have been applied
• A range of methods and techniques have been applied
• A range of sources of information has been used
• The selection of methods and techniques/sources has been justified
• The design of methods/techniques has been justified
• Complex information/data has been synthesized and processed.
• Appropriate learning methods/techniques have been applied.
Present and communicate appropriate findings • The appropriate structure and approach has been used
• Coherent, logical development of principles/concepts for the intended audience
• A range of methods of presentation have been used and technical language has been accurately used.
• Communication has taken place in familiar and unfamiliar contexts
• The communication is appropriate for familiar and unfamiliar audiences and appropriate media have been used.
To achieve a Distinction a leaner must: • The learners evidence shows, for example:
Use critical reflection to evaluate own work and justify valid conclusions • Conclusions have been arrived at through synthesis of ideas and have been justified.
• The validity of results has been evaluated using defined criteria.
• Self-criticism of approach has taken place
• Realistic improvements have been proposed against defined characteristics for success.
Take responsibility for managing and organising activities. • Autonomy/independence has been demonstrated
• Substantial activities, projects or investigations have been planned, managed and organized.
• Activities have been managed
• The unforeseen has been accommodated
• The importance of interdependence has been recognised and achieved.
Demonstrate convergent/lateral/creative thinking • Ideas have been generated and decisions taken
• Self-evaluation has taken place
• Convergent and lateral thinking have been applied
• Receptiveness to new ideas is evident
• Effective thinking has taken place in unfamiliar contexts
Assignment Brief Overview
You are to plan and formulate a new business strategy, which shows that you have understood the approaches to strategy evaluation and selection, before implementing a chosen strategy. You may select a new strategy of a department, section or across the organisation as a whole. The organisation you chose can be one that you are familiar with or by using a case study provided by GCMS
Please use the headings shown below when writing up your report Assessment Criteria coverage
Assignment Title
Plan and implement a business strategy Title is provided
Briefly describe your organisation and what it does. Context of assignment is provided
Understand the process of strategic planning (Learning Outcome 1)
Task 1

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