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  marketing principles

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Task 2
In sequence of the analysis that you undertook in the business report prepared for the Board of Directors, the CEO has asked you to prepare a creative presentation where you are going to create two marketing mixes for different segments in the consumer market in the UK market: the marketing mix has to be one product and one service. Along with the presentation you will need to submit the written speech where you will You will need to explain in detail each of the elements of the marketing mix and analyse how it will help the company competitiveness. Furthermore, the CEO wants you to discuss the difference between marketing to consumers and marketing to businesses in the context of the company. Finally, the CEO wants to explore the opportunities for the commercialization of the product/service outside the UK and therefore you will need to explain how to commercialize your product/service in the domestic market and how it differs from the international market. The presentation cannot exceed more than 10 minutes. Along with the presentation you will need to submit a copy of your written speech. The written speech should be a complement to the PowerPoint presentation and not a mirror of the presentation.
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The presentation must be on the same company the student has selected for the previous task and ideally the student should be able to connect the considerations of the business report with the presentation.

The student needs to submit a PowerPoint presentation along with a copy of his/her speech to the tutor.

Word count: n/a
Formative feedback: continuous feedback to students up to the 01.12.2014 (Week 9)
Tools for creation of assessment: Writing a report hand-out and guidelines for marketing principles assignment Task 2
LO3 Understand the individual elements of the extended marketing mix
3.1 Explain how products are developed to sustain competitive advantage
3.2 Explain how distribution is arranged to provide customer convenience
3.3 Explain how prices are set to reflect an organisation’s objectives and marketing conditions
3.4 Illustrate how promotional activity is integrated to achieve marketing objectives
3.5 Analyse the additional elements of the extended marketing mix
LO4 Be able to use the marketing mix in different context
4.1 Plan marketing mixes for two different segments in consumer markets
4.2 Illustrate differences in marketing products and services to businesses rather than consumers
4.3 Show how and why international marketing differs from domestic marketing

Preferred language style   UK English

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