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Hotel Business Plan Project: Choice Hotels International, Inc.
Design a written business plan of an entity within the hospitality industry.
: Analyse and synthesise performance variables from an array of departments such as marketing, finance, human resources and tourism within a hospitality enterprise (Choice Hotels International, Inc.).
Note: **It?s such a business plan, you don?t need to provide the fact but have to design your analysis as appropriated by supporting your analysis with theories/ concepts (with references)**
1. Target market of Choice Hotels International, Inc. (300 Words)
2. Human Resource Management of Choice Hotels International, Inc.
2.1 Recruitment and Selection Process (300 Words)
2.2 Reward management (300 Words)
2.3 Training and Development (300 Words)
2.4 Managing Diversity (300 Words)
2.5 Leadership (300 Words)
3. Operations plan for Choice Hotels International, Inc. (1000 Words)
3.2 Service Process
3.3 Resource Management
3.3 Budget plan
3.4 SWOT Analysis
4. Financial Analysis for Choice Hotels International, Inc. (1000 Words)
4.2 Earnings per share
4.3 Pretax Profit
4.4 Current Ratio
4.5 Quick Ratio
4.6 Acid Ratio
4.7 Interest coverage
4.8 Debt ratio
4.9 Debt to equity ratio
4.10 Return on equity
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