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EB HW 2

E-Commerce Marketing

Read and reference at least three credible articles about e-commerce marketing that are no more than 12 months old. The class textbook is not a valid source for this assignment. Apply the content from the articles when writing an essay about the evolution of E-commerce marketing.

 

This should not be a summary of the articles.

 

The following requirements must be met:

  • Write between 1,000 – 1,500 words using Microsoft Word in APA 6th edition style. 
  • Use an appropriate number of references to support your position, and defend your arguments. The following are examples of primary and secondary sources that may be used, and non-credible and opinion based sources that may not be used. 
    1. Primary sources such as government websites (United States Department of Labor – Bureau of Labor Statistics, United States Census BureauThe World Bank), peer reviewed and scholarly journals in EBSCOhost (Grantham University Online Library) and Google Scholar
    2. Secondary and credible sources such as CNN MoneyThe Wall Street Journal, trade journals, and publications in EBSCOhost(Grantham University Online Library). 
    3. Non-credible and opinion based sources such as, Wikis, Yahoo Answers, eHowblogs, etc. should not be used. 
  • Cite all reference material (data, dates, graphs, quotes, paraphrased statements, information, etc.) in the paper and list each source on a reference page using APA style. An overview of APA 6th edition in-text citations, formatting, reference list, and style is provided here.

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