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Case study on Costco, 2-3 pages due 6/20 at 9 am (link to Costco article is attached)

Competition among the North American Warehouse Clubs: Costco Wholesale (Case 2)

 

https://cours.etsmtl.ca/gol470/Lectures/3.%20costco%20strategy%20wareshousing.pdf

(the above link is the Costco Case)

 

Chapter 5 describes the five generic strategies originated by Michael Porter in 1980. Very few businesses pursue a single strategy; most use some combination, i.e. low-cost and differentiation. Write about the various strategies that are used  in the wholesale industry.

  • What primary strategies are they using and how has their success been?

One thing that this case portrays nicely is the evolution of the industry that may be reaching a mature stage. As industries evolve, successful strategies must evolve as well.

  • How do you think the industry’s maturation is affecting the various strategies employed? 
  • What strategic changes  might likely be necessary as the industry continues to mature?

This assignment should be written in a formal, APA format – summary form – and should include references. The main focus needs to be answering the questions with well-reasoned, insightful analysis. A simple recitation of what is in the case or the text is not adequate. Feel free to make comparisons to other organizations.

Writing Requirements (APA format)

  • 2-3 pages (approx. 300 words per page), not including title page or references page
  • 1-inch margins
  • Double-spaced pages
  • 12-point Times New Roman font
  • Title page with topic and name of student
  • References page

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