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Business Communications – Letter Package


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The letter package assignment in this unit gives you anopportunity to practice a range of styles used in internationalcorrespondence. Your assignment is to write five letters for fivedifferent audiences. The objective of each of the first fourletters is to let the recipient know that a request to carry aproduct is being turned down. The fifth letter involves a personalresponse. While abroad on business you made friends with someone ata professional conference held in Japan. He has sent you a letterinviting you and your family to come and visit when you are next inJapan. Your new friend wants you to visit his home and dine withhis family. Accept this invitation in a cordial letter. Advice fromFlood, Weiss, and Thomas will be invaluable for completing theassignment. Assignment Checklist: • Write 5 letters: 4 Businessletters and 1 personal letter • Accommodate 5 different audiences •Using your Flood and Weiss texts for reference, communicate thattheir request is being turned down in the 4 business letters •Accept the personal invitation to visit the Japanese family • Usethe appropriate format and proper English mechanics according toyour reading Scenario: Your company, Chalmers Industries, sellshigh quality wood chipper blades for customers worldwide throughits retail stores, website, and catalogs. Your chipper blades aredesigned for business users primarily, customers using their woodchippers daily and vigorously. Your chipper blades are high qualitysteel, carefully cast, polished, and sharpened. For the price, yourcustomers get top-quality materials, precision manufacturing, andinnovative designs that help them do better work in less time.Chalmers Industries sells both its own ChipRite blades as well asblades made by other manufacturers. Four of those companies havejust written you to ask if Chalmers Industries would like to carrytheir new line of mid-range blades that would cost more than themass market, hardware store blades, but less than ChalmersIndustries’ blades. Your job is to filter requests such as this,rejecting those that don’t meet Chalmers Industries’ criteria.While these companies’ blades are of decent quality, they achievetheir lower cost through lower quality steel  that won’t hold anedge. These blades have a market, but they are not a good fit forChalmers Industries’ top-of-the-line product portfolio. Your Task:Using Appendix 4, pages 149-152 in Weiss, write four bad newsletters to the following four companies letting them know yourcompany is not interested in carrying their mid-range qualityblades, but that you would welcome the opportunity to review futureproducts. Then in your fifth letter, write your personal letteraccepting the invitation from your Japanese friend. You are – NewProduct Specialist Chalmers Industries Use your own name andaddress Customer #1 – Culture-Free Memo Irene O’Connell, NewProduct Manager Ireland International Landscape Tools, Ltd.Customer #2 – Japanese Mr. Akira Yamoto, New Product DevelopmentCoordinator Tokyo Business Blades 15-17 Ginza 9 chrome Chuo-kuTokyo 104 Customer #3 – Australia/New Zealand Mr. Arthur Allen,Senior Associate Western Pacific Blade Consortium Level 9, 380 BayStreet Brighton, Victoria 3187 Australia Customer #4 – Mexico SeñorJuan Oros, Vice President Aztec Blades Apartado Postal 99-999Guadalajara, Jalisco, Mexico Write a personal letter accepting theinvitation from your new Japanese friend. He has written sharingthat he has 2 children; two girls ages 8 and 11. Akio Yamaguchi TMCToyota City Aichi, Japan Resource: This site may prove helpful:http://www.international-business-etiquette.com/ Put your letter package in a MS Word document. IMPORTANT! SubmitONE Word file that contains all five letters.

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