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Apply the logic of ‘blue ocean strategy’ to an organisation with which you are familiar

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Assignment Tasks:
1. Apply the logic of ‘blue ocean strategy’ to an organisation with which you are familiar
(1000 words)
2. Discuss the usefulness of the blue ocean strategy framework for understanding the
development of strategy within your chosen organisation (1500 words).
3. Critically evaluate ‘blue ocean strategy’ in relation to other forms of strategy development
(1000 words)
Further Guidance for the Student:
The assignment should:
1. Begin with a clear introduction that outlines the aims and structure of the essay.
2. Provide a brief introduction to the chosen organisation and a clear rationale for why it has
been selected.
3. Provide a detailed application of the blue ocean strategy, using appropriate and relevant
4. Evaluate the blue ocean strategy by discussing how well it works in application to your
example and by evoking alternative models to define strategy.
5. Situate ‘blue ocean strategy, explaining its relationship to other concepts and theories of
strategic management: what limits of these other approaches is blue ocean setting out to
6. Finish with a concise conclusion.
Word Limit: 3500 words. There is no lower limit however students may not exceed 10% of
the stated word limit.
Assessment Criteria:
In addition to the criteria outlined above and in the Programme Handbook, students are
expected to demonstrate an:
? in-depth knowledge and understanding of the module materials;
? competence in identifying the relevant concepts, theories and models and in applying
them to real-life organisational phenomena;
? ability to clearly articulate and communicate their own ideas and opinions in writing,
to develop arguments, and to structure a written presentation in a logical and coherent

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