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â€¢Â Â No Plagiarism
â€¢Â Â 5 references
â€¢Â Â 5 citations
â€¢Â Â reference list
Phase 2 – Task 2
Task Type: Â Â Â Individual Project
Deliverable Length: Â Â Â 1,000â€“1,500 words
Points Possible: Â Â Â 100
Due Date: Â Â Â 3/5/2014 11:59:59 PM
Respond to the following scenario with your thoughts, ideas, and comments. Be substantive and clear, and use research to reinforce your ideas.
In anticipation of Maryâ€™s request for comparative analysis, it will be useful at this time to do some research for the PowerPoint presentation you are working on for Apex. You know that you can obtain the financials of companies within the same sector or Standard Industry Code as Apex Printing (i.e., commercial printing), and that the North American Industry Classification System (NAICS) Standard Industry 2012 code for Apex Printing is presently 323111. Use Hooverâ€™s Pro to search for the sector information.
When you get to work the next day, you see an e-mail from Mary.
Hereâ€™s the list of financial ratios you asked for. I need you to explain the computation of each and compute these for Apex Printingâ€™s results for the financial statements youâ€™re using for the PowerPoint presentation. Also, compare Apexâ€™s 2-year trend results to that of other firms in the sector. Indicate how each of Apexâ€™s ratios differ, and indicate whether the sector ratio or Apexâ€™s ratio is indicative of better performance.
Explain the computation for each of the following, and compute each for Apex:
â€¢Â Â Â Current ratio
â€¢Â Â Â (Long-term) debt to equity ratio
â€¢Â Â Â Gross margin percentage
â€¢Â Â Â Net profit margin percentage
â€¢Â Â Â Return on equity percentage
You pick up the phone hoping to catch her in the office.
â€œHello,â€ she says. â€œDid you get my list?â€
â€œYes,â€ you say. â€œWhatâ€™s the best way to give you this information?â€
â€œPut these comparisons in a table so the information is easy to look at,â€ she says. â€œIdeally, we would like to use this as part of an executive summary that we can share with the board of directors.â€
â€œIs there anything else?â€ you ask.
â€œYouâ€™ll need to summarize your results in the final paragraph,â€ she says. â€œIndicate
whether investors would find the financial analysis results of Apex competitive as compared to rivals in the sector.â€
Tim Russell stops in your office as youâ€™re sending the memo.
â€œHowâ€™s everything?â€ he asks.
â€œVery good,â€ you say. After you fill him in on Maryâ€™s e-mail, he sits down in the side chair at your desk and you ask, â€œWhatâ€™s your opinion about the data?â€
â€œIâ€™m confident that most of the data is trending positively,â€ he says. â€œHowever, we need to be transparent and indicate any negative trends as well.â€
To recap: Present your findings of the above data in a table. Add a paragraph summarizing your results, indicating whether investors would find the financial analysis results of Apex competitive as compared to rivals in the sector. Be sure to include both positive and negative trends in your analysis.
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