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Applied Managerial Finance IP2

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Please READ Assignment before bidding. At least 1100 words.
•    No Plagiarism
•    5 references
•    5 citations
•    reference list
Assignment Instructions

Phase 2 – Task 2
Task Type:     Individual Project
Deliverable Length:     1,000–1,500 words
Points Possible:     100
Due Date:     3/5/2014 11:59:59 PM

Respond to the following scenario with your thoughts, ideas, and comments. Be substantive and clear, and use research to reinforce your ideas.
In anticipation of Mary’s request for comparative analysis, it will be useful at this time to do some research for the PowerPoint presentation you are working on for Apex. You know that you can obtain the financials of companies within the same sector or Standard Industry Code as Apex Printing (i.e., commercial printing), and that the North American Industry Classification System (NAICS) Standard Industry 2012 code for Apex Printing is presently 323111. Use Hoover’s Pro to search for the sector information.

When you get to work the next day, you see an e-mail from Mary.
Here’s the list of financial ratios you asked for. I need you to explain the computation of each and compute these for Apex Printing’s results for the financial statements you’re using for the PowerPoint presentation. Also, compare Apex’s 2-year trend results to that of other firms in the sector. Indicate how each of Apex’s ratios differ, and indicate whether the sector ratio or Apex’s ratio is indicative of better performance.

Explain the computation for each of the following, and compute each for Apex:

•    Current ratio
•    (Long-term) debt to equity ratio
•    Gross margin percentage
•    Net profit margin percentage
•    Return on equity percentage

You pick up the phone hoping to catch her in the office.

“Hello,” she says. “Did you get my list?”
“Yes,” you say. “What’s the best way to give you this information?”

“Put these comparisons in a table so the information is easy to look at,” she says. “Ideally, we would like to use this as part of an executive summary that we can share with the board of directors.”

“Is there anything else?” you ask.
“You’ll need to summarize your results in the final paragraph,” she says. “Indicate
whether investors would find the financial analysis results of Apex competitive as compared to rivals in the sector.”

Tim Russell stops in your office as you’re sending the memo.
“How’s everything?” he asks.

“Very good,” you say. After you fill him in on Mary’s e-mail, he sits down in the side chair at your desk and you ask, “What’s your opinion about the data?”

“I’m confident that most of the data is trending positively,” he says. “However, we need to be transparent and indicate any negative trends as well.”

To recap: Present your findings of the above data in a table. Add a paragraph summarizing your results, indicating whether investors would find the financial analysis results of Apex competitive as compared to rivals in the sector. Be sure to include both positive and negative trends in your analysis.


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