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?Industry Analysis Paper

?Section 1 – Introduction (1 Page)

?The Fast Food Industry

?Industry Trends

?What causes market trends?

?Action on industry trends

?Possible sponsorship where trends apply

?Section 2 – Industry Trends (4 Pages)

?Many trends are out there, but only certain ones may apply to weinerschnitzel


?Fast-Casual Dining

?Faster Payment Methods (Apple Pay, Pre-Pay App, Self-Checkout)

?Faster line methods

?Double-Drive thru



?Venmo splitting costs

?Internet of sharing things

?Way of asset sharing

?What can Weinerschitzel create/modify that turns into an asset that can be shared?

?The Food/Final Product

?Healthy/Vegan options

?Limited time options

?Value Meal/Option

?Delivery Options

?Industry Analysis

oLook for PDFs, Articles, Websites on 2018 fast-food market trends and possible future changes, any info we can find

oDon’t forget to take down URLs for research you find



?Percentages and Things to support findings

oMarket Trends

?Need an App

?Fast-Casual Dining

?Faster Payment Methods (Apple Pay, Pre-Pay App, Self-Checkout)

?Faster line methods

oDouble-Drive thru


?Healthy/Vegan Options

?Make healthy options more known/prominent

?What Causes Market Trends

?Other companies

?BlueApron, SuperMarkets,

?Social Media, App Usage, Reward Programs

?Value Menus /Options


?4 for 4, 3 for 3

?Family meals discounts


?Limited-Time Options

?McRib, Nacho Fries, etc.

oWhat affects consumers?



?Delivery Options (Uber Eats, GrubHub)

?Fresh/Not frozen food

?Where the food comes from

?Spicy/Hot/Bold Foods (Spicy skittles, Hot starburst)

?Personalized items (Starbucks cups, etc)

?Rewards Programs

?Loyalty Program (Spend X amount of money, get free shirt, hat)


?Limited-Time Options

?Bio-Degradable packaging

?Relgion/Race culture foods

oCoporate social responsibility

?Support the community / charities

?How to help

Websites Used:…



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